Brighten Up The Events Of Your Customers With Gifts and Crafts!

Find Some Sensational Gifts and Crafts, For Your Outlets Today!

Are you on the lookout for some splendid gifts and crafts so you can liven up the moods and overall spirits of the people that shop at your stores for interesting gifts, arts and crafts for their loved ones? Well, bringing some gifts for them and crafts for them so they can give them to those close to them is the perfect way to uphold or integrate your presence at the best suppliers of unique gifts and crafts.

Sure, picking out the most notable gifts and crafts to bring to these occasions is an important part of your customers’ decision of showing up to notable occasions. Places, where you can easily get these gifts, arts, and crafts to provide your customers with the best ways to enjoy their appearances at parties and such, are important if you wish to provide the people that come to you a wholesome experience from shopping at your stores.

ExportHub is a great spot you can find gifts, arts, and crafts from around the world delivered to your stores right away! From our vast range of several choices for Gift and Craft items, you can make sure you place the right order, by visiting online straight away. From the familiar comfort of your own workplace, just click through to make preparations to make sure you get your required fix for selling gifts and crafts to your eager shoppers. 

Small Business Guide – Insight into China’s Event Industry

Despite the recent trade war conflicts and economic fluctuations, the Event Industry in China has been radically evolving. Also known as MICE (Meetings, Incentives, Conferences and Exhibitions), the market grows one-third and 29% every year. With the B2B Marketplace offering a huge platform to businesses and entrepreneurs, more than 138.5 million domestic and foreign trips take place annually for MICE purposes. Business travellers coming to China spent 110 billion US$ in just 2018 for attending MICE meetings.

According to a report, China has become the world’s 8^th largest meeting destination, with over a thousand conferences, trade fairs and exhibitions taking place every year. Due to the government’s efficiency measures and cost-effective plans, many industry giants from all around the world choose China as their ideal meeting ground. This in return, profits the local Event Industry, generating tons of revenue and creating more international demand for businesses in China.

The Event Industry with its success also benefits a number of other industries including airline, hotel industry, tourism and businesses overall. From the estimates, China’s hotel industry is expected to reach a 100 billion$ revenue by 2023, offering 6.3 million rooms to people travelling from abroad and within the region. In addition, with developing tourism and China B2B platforms, the government is also investing in building more hotels, convention centers and other exhibition venues in both major and Tier 2 Chinese cities.

Event Industry and Incoming Challenges

Despite scaling up to a record high, MICE still faces many challenges that hinder most parts of its growth. Firstly, the industry is facing major cutbacks since 2013. After the government prohibited the official to spend public funds on constructing hotels, many of them have sacrificed stars from their ratings. As a result, over 56 Chinese hotels stooped down to the lowest of their star ratings.

Another challenge that MICE faces is the slower return of profits. In a country where urbanization and digitalization have promoted China B2B trade sites, many services that require investment don’t result in immediate profits. Despite the developments, the Event Industry does not give quick results as compared to other industries. Lastly, with rapid construction projects and expansion, the industry does not follow any of the environmental practices. There is less recycling and composting involved making it more harmful for the environment.

Future Prospects    

As they say, every challenge leaves behind an opportunity. While the industry is still in its growing phase, the Chinese government and industry experts believe there is a lot of work to do in the coming future. So far, the number of profitable events organized have seen a drastic increase from 49.9 per cent to 59.7 per cent. Despite the government cuts, private businesses continue to invest in and bring in more B2B buyers and suppliers to boost the industry. As foreign trade in the country will grow, the need for meetings, conferences and trade exhibitions will grow as well as bringing more productivity and higher employment opportunities in the region.

Top Exporting Products of Hong Kong

Hong Kong operates as an individual customs territory, which is also a Special Administrative Region under the governance of the People’s Republic of China. From a territorial perspective, this region is now treated as a separate country with its own trade and government affairs.

Currently, Hong Kong is the 33^rd largest export nations in the world and the 38^th most complex and growing economies, according to a report published by the Economic Complexity Index (ECI). Its economy features low taxation, easy and hassle-free export-import processes and fair trade policies with minimal government intervention. From being a British Empire Colony to a free country, Hong Kong has now grown into an independent state with full membership from the World Trade Organization and the Asia Pacific Forums.

In just 2018, the country exported US$569.1 billion worth products around the world. The glorious figure an 8.6% gain in the country’s exports since 2014 and a 3.5% boost from 2017 to 2018. Hong Kong’s top exports were majorly to Asian countries (77.4%), while the rest 10.4% to European nations and 9.2% worth goods to North America.

Hong Kong’s economic performance over the past couple of years has been drastically improved with a whopping 118.4% contribution to its overall Gross Domestic Product. This has helped cover most of the country’s negative trade balance and led to more employment opportunities in the region. Given the rapidly increasing Hong Kong B2B Marketplace, there is a great eye for foreign investors mainly from Asia Pacific, China and the USA.

Top 10 Globally Export Products of Hong Kong

As per the calculations from 2018, the following product categories contributed to the highest dollar value from Hong Kong’s global shipments. With more Hong Kong B2B platforms on the rise, local businesses have been able to attract foreign companies much easily than before.

1. Electrical equipment & supplies – Contributed 54.4% of the total exports with a net worth of 309.7 billion US$.
2. Computers and Electronic goods – Contributed 13% with a net worth of 74.5 billion US$.
3. Metals and precious gems – Contributed 12% with a net worth of 68.2 billion US$.
4. Technical, optical and medical apparatus – Contributed 3.2% with a net worth of 18.3 billion US$.
5. Plastics and Plastic made goods and articles – Contributed 1.8% with a net worth of 10 billion US$.
6. Clocks, watches and spare parts – Contributed 1.5% with a net worth of 8.5 billion US$.
7. Toys, gaming consoles – Contributed 1.3% with a net worth of 7.2 billion US$.
8. Knitted or crochet clothing – Contributed 1.2% with a net worth of 7 billion US$.
9. Clothing and related accessories – Contributed 1.1% with a net worth of 6.2 billion US$.
10. Leather and animal made articles, hides and skins – Contributed 0.8% with a net worth of 4.6 billion US$.

From the exports carried out manually and through China based b2b platforms, the total exports accounted for a massive 90.5% of the overall value of its global shipments in the preceding year.

How to Retain Your Highest Conversion Rate Scored

Getting traffic to your website is always the first priority when you own an online business. This traffic, when converts into meaningful conversions gradually start generating revenue for your business. Most websites set a conversion rate for every time a visit turns into a conversion. And eventually, after months of planning, optimizing and analyzing your marketing and SEO techniques, you finally get to the highest conversion rate.

What happens after that? Even after reaching your target, your job is not done yet. You still have a lot to do to retain your conversion rate. Find out five ways that can help you maintain your highest conversion rate:

1.   Keep with the Content

Most websites upon reaching their targets fail to keep up with the same type of content and visuals to attract their visitors. In order to maintain the same impression, keep updating your content, make sure to keep it relevant and trendy. Your users might not want to read the same thing repeatedly.

2.   Establish Reviews and Testimonials

In an international B2B marketplace, where companies find it hard to trust new B2B businesses, you must take advantage of testimonials. They not only provide social proof of others using your services but also convince them to buy from you. Testimonials can be a great way of making clients visit again hence retaining your conversion rates.

3.   Keep working on the Quality of your Products

Your clients will automatically keep coming back to your site if they are satisfied with the quality of your products. Once you have convinced a client in purchasing your services, make sure to retain its quality so you don’t miss any chance of going down in conversion rates.

4.   Add Unmissable Call to Action Options

Your Call to Action is the most powerful tool to keep the conversions coming. It works like a magnet that not only attracts customers but also induces them to take action. Always remember to split test your website when creating your call to action buttons or click boxes. Clients love when the actions are unexpected and have strong verbs that describe the action. For example, use active voice verbs like ‘Download now!’, ‘Add to Cart!’, or ‘Take me to the store’.

Make sure to place button wisely on your blog posts, home page or on landing page where you can get the most results.

5.   Keep reminding your Clients About you

You can’t just let go of your regular clients. After all, these are all the people involved in reaching your highest conversion rates. Keep your audience engaged through social media, daily blog posts or WhatsApp marketing so they are compelled to visit your site. You can also recommend products or update them about any new stock through a link redirecting them to your website.

Losing your highest conversion rate is like giving up after all the hard work you have done. Remember to keep testing new strategies along with recurrently following your old ones to stay in the competition.

Importance of Live Chat in a B2B Environment

If you still believe that live chat is only for B2C ecommerce platforms, then that’s that true. In fact, considering the complexity of the B2B purchasing process, live chat is considered more important for a B2B platform than a B2C.

B2B buyers frequently have queries that they wish to discuss. In addition, they adore the live chat feature, as it’s a great way to have real-time conversations. For B2B suppliers, live chat can assist them to know more about the buyer. In addition, you can also gather crucial contact details of the respective client during a chat session.

To be precise, if you are eager to capture new leads, then live chat is crucial for your business. Here are a few for more reasons to invest in integrating a live chat plugin on your online B2B marketplace.

1.     A Comfortable Communication Channel

Your potential clients probably chat, message, and text all of the time. That reflects the fact that people are familiar with this source of communication. In addition, most people will feel comfortable chatting with representatives as it’s a quick and easy way to find answers to their questions.

2.     Live Chat Sessions are Effective

If you want your online clients to enjoy an in-store shopping experience without leaving their comfort zone, then live chat is the best way. The active representative will be available to assist every potential prospect. This makes the process pretty useful as you’ll also have the opportunity to highlight your offers and new products. This strategy can effectively convert a lead into a future customer.

3.     Develop Relationships

Most of the time, in order to chat with a representative, you’ll have to enter your name and email address. Well, the company can use these details to build a long-term relationship. You can send special offers, newsletters and even updates about your new products. This strategy can help you build a future email marketing campaign that can garner many leads.

4.     Data Collection

Live chat can be used to build your online resource center. You can analyze all the queries every few months too shortlisted the FAQs. Once you have a good collection of FAQs, your potential clients will start reading your content for information as well. That’ll save you time and add value to your organization. In addition, you’ll also collect contact details of potential buyers with the live chat. This data can be used to contact them in the future or build a marketing campaign.

Wrap Up

B2B organizations can’t ignore technology. If they lack the resources to have a representative available to communicate with clients, they can also invest in AI technology. That means you can integrate a chatbot to deal with common queries when representatives aren’t available. That way, people will always be responded to regardless of time and day. Round the clock support is a great plus point to your customer service efforts.

Three Tips to Creating the Perfect B2B Social Media Marketing Strategy

To most novice marketers, social media will seem like an ideal platform for only B2C organizations. However, in the modern B2B environment, even B2B ventures are gaining business from this technique. All you have to do us plan a good strategy and initiate the right platform and time. If all the things are in your favor, your worldwide B2B marketplace will eventually experience substantial growth.

One common mistake many B2B marketers make in SMM is that they focus on platforms like Facebook and Pinterest only. Though these networks have immense traffic, your focus should be on a social channel that has more professional clients — for example, LinkedIn.

Having that said, here are few more tactics to help you create the perfect B2B social media marketing strategy.

1.     Listen to Your Audience

Your audience and followers are critical to your success. If you don’t listen to them or engage them, I’m afraid your approach may go down without any benefits. Whenever you post something new, be prepared for a response of all types. Whether positive or negative, you have to respond to them and consider their criticism and advice.

2.     Get Personal

If you really want to generate leads on social media, you’ll have to get into your customer’s heads. You can either create or share a story that is personal or emotional on social channels. Such a technique will trigger your client’s feelings and attract them towards you. It also enables salespersons to establish better relationships with potential prospects and communicate with them.

You can establish a new social media marketing campaign that promotes your brand story. Once you find success in doing that, you’ll be able to connect with your audience emotionally and professionally.

3.     Reach Out to Your Audience Often and Early

B2B marketers always have to on their toes as the market is fast-paced. Failure to approach a potential client will only result in them losing the prospect to a competitor. Therefore, in order to always be at the top of your game, you have to engage your audience ASAP. In addition, to ensure that your loyal customers don’t run off to another business, you have to stay in touch by contacting them often. That means you can email them new offers, news of a product launch or simply a “how do you do” message to make them realize that you remember them.

Well, with the help of social media you can actually keep an eye on all your followers. In addition, don’t forget to reply to all their messages and comments. By maintaining this habit, you’ll be able to live in your followers finds for a long time.

Wrap Up

B2B social media marketing (SMM) is one of the most cost-effective digital marketing strategies. With SMM you can easily connect with billions of users in seconds. The best thing about SMM is that you have the choice of running free and paid campaigns. Surprisingly, in both ways, you’ll be generating numerous leads.

How Augmented Reality can Leverage Your B2B Sales

Although we all know augmented reality (AR) as a technology used for entertainment, gaming and fancy photo filters, it has a lot more to offer to the modern B2B environment.

While dealing with business-to-business (B2B) clients, every effort that you make is target towards convincing your potential prospects to convert and boost the company’s profit. However, in order to stand out in this competitive world, you’re going to have to do much more then what traditional foreign B2B marketplaces used to do. This is where AR jumps in!

You can utilize AR technology in the form of an excellent client and sales management system. All you’ll need is a group of qualified developers who are familiar with AR technology. Well, here are a few ways you can use augmented reality to increase your B2B lead generation and sales.

1.     Product Testing

Most of the time, B2B products are too large to be tested physically. And. It’s pretty evident that a buyer will never place an order without actually checking it. That’s where AR jumps in!

AR or VR, allows a potential prospect to test a product virtually. That way, your clients can get a better idea of how the product will look and work in real.

2.     Brand Differentiator

In order to convince your potential clients that your product is better than your competitor’s, you’ll have to show them the difference. However, that isn’t easy as you can’t have your competitor’s product with you physically. Although, you can use AR technology to demonstrate the difference virtually. With VR you can quickly show how your products are superior.

If you think that your customers won’t believe the outcomes this technology will show, then that’s not true. People are well aware of AR, and they have started using it in various places. In fact, many top clothing brands let you experience how specific apparel will look on you merely by standing in front of a mirror.

3.     Shorten the Sales Cycle

Most online B2B marketplaces experience a long sales cycle as it takes time. The reason being that B2B purchase decisions involve numerous stakeholders and you have to go through many meetings and presentation to convince everyone on the team.

This process requires you to meet your client numerous times. With the help of AR technology, you can speed up the process. To start, you can always meet virtually whenever you have to. Also, you can virtually demonstrate the quality and usage of your product. With the help of this solution not only can you speed up the process, but almost entirely eliminate all the wastage of time.

Endnote

Every online B2B marketplace should begin investing in technology if they really want to expand their business and save time. With the help of AR and VR not only do you eliminate wastage of time, but you also have a higher chance of impressing your potential clients. Your efforts in looking for better ways to improve your demonstration can help you grab your next order.

Key Tips to Improve Customer Experience for Your Online B2B Marketplace

We all know by now that ‘consumer is king’. However, though most B2C platforms have admitted this statement and made efforts to consider investing in making the customer experience better, online B2B marketplaces are still ignoring it.

Well, in the modern B2B environment, investing in customer experience and service are un-negotiable. Well, if you are wondering how you can enhance the quality the customer experience you deliver, then read the following tips.

1.     Think like A Consumer

One of the best ways to enhance the quality of customer experience on your worldwide B2B marketplace is by trying to think like a consumer yourself. If you merely think like a supplier, you may never actually know what they want or expect from you. For example, don’t you ever feel satisfied while talking to a chatbot or a representative via live chat? Well, we all do! That’s because we do it in the form of customers. That’s, instead of investing in tests, why not explore ideas from your competitors like a regular customer. – No one is asking you to copy! Just use their plans to come up with innovative solutions for your B2B platform.

2.     10/10 Customer Support

Do you want to know the quality of your customer support? Simply add a review option on your chat that shows up after every conversation, or request for review after every call and query is resolved. This technique should be an eye-opener for you as you’ll get a better picture of how much your prospects admire your support system.

Once you have a few reviews, whether good or bad, you can invest your resources in improving your customer service. Once you have a 10/10 customer support network, you’ll eventually experience more conversions. In addition, customer support is a crucial aspect of the user’s experience on a platform.

3.     Work towards a Greater Rate of Customer Retention

People love to save the time of exploring new stores and networks. Therefore, your goal should be to make efforts to retain as many customers as you can. Customer retention is an excellent way of generating leads and increasing your conversions.

You can start by listening to their needs. Consider reading all the conversations they have with your support team via different channels and understand their interests. With this data, you’ll know what to add to your platform next. This technique will make them feel like they are your partners and you are doing business with them. By gaining their valuable trust, you’ll have a better opportunity to increase the customer experience on your online B2B marketplace.

Wrap Up

With competition on the rise, it has become harder for businesses to capture leads through customer experience from their B2B platform. However, if you follow the tips mentioned above, you can quickly boost your B2B customer experience and eventually witness a rise in both your traffic and lead generation.

Crucial Reasons Why Communication Matters In a B2B Environment

If we compare B2C companies with B2B platforms, we can clearly see that there is a big difference in the level of communication being involved in both business models. B2C business owners are always more engaging towards their customers. However, if you are running a worldwide B2B marketplace, then you should also begin getting into conversations with your clients. Due to a rapid increase in competition, you’re going to have to use personalization techniques to capture leads. Having that said, here are a few more reasons why business communication is essential in a B2B environment.

1.     Rising Trend of Influencer Marketing

The latest trend that caught our eyes in 2018 is none other than influencer marketing. Top bloggers have become essential elements in every industry. People prefer listening to these influencers more than trusting an ad. However, in order for such people to talk about your business and generate leads for you, you have to communicate with them.

Or, if you believe that you can also influence your clients with your words, then become an influencer yourself. All you have to do is display your expertise to your followers and convince them, by communicating with them.

2.     To Build Your Brand and Reputation

Brand marketing is essential in capturing leads and building a strong client base. If you fail to promote your brand, you’ll lack loyal customers who have the power to enhance your business. In addition, your communication is a crucial element in creating a reputation for your business in the market.

If you want your worldwide B2B marketplace to become internationally recognized, start engaging people from all corners of the world. Once you’ve spread your reach far enough, leads will come flying in.

3.     How Communication Can Increase Sales

If we take a look at a B2C company, you’ll notice that almost every purchase decision is based on the promotional activity. Communication isn’t just speaking to someone. It can be in both physical and visual form. For example, you can expect to generate results from both email marketing and by running ads on Facebook with an engaging banner. The choice is always yours, but it’s important who your target audience is and what technique you are using.

Regardless of which steps you take to remove the communication gap between you and your clients, if done correctly you’ll witness a rise in both your reach and level of engagement.

Takeaway

Communication has become crucial in the modern B2B environment. Those businesses that aren’t worried about connecting with their target audience will lose big time. Therefore, if you really want your business to prosper and become market competitive, start reaching out to your targets and capture more leads.

4 Most Significant Opportunities for B2B Sales Growth in 2019

There are countless ways to experience B2B sales growth. However, with so many options. It gets a bit confusing to know which strategies are the most likely to impact your sales and help you achieve business success.

We can’t deny the fact that each B2B sales organization is in some way or the other unique. Therefore, you’ll notice that all these B2B marketplaces utilize different strategies to generate sales. However, today we’ll be sharing the four biggest opportunities for B2B sales growth in 2019.

Adopt Value Selling

Are you still living under the belief that a price reduction will help you capture the majority of the market share? Though this technique may show you a short-term rise, you can’t expect it to remain the same in the long-run. When prices are reduced, the quality also tends to follow. That means suppliers, forget to add value to their product. Nowadays, due to high competition, B2B buyers have grown smarter and research before buying anything. Therefore, focus more on quality and value to experience a boost in your sales.

Train Your Sales Team

New techniques and skills are seen every now and then. However, in order for your sales team to adopt such procedures, you have to train them. Though you may see a rise in your cost due to training, the outcomes will be remarkable. Imagine the number of sales that’ll be generated with the help of modern B2B sales strategies?

Develop Sales Manager

Sales managers are crucial factors in generating your sales. That apparently means you can’t hope to perform just by hiring a team of skilled salespersons. You have to appoint someone in authority which is capable of supervising and guiding all team member. The manager will play the role of a leader in this team, and they have the power to motivate team members to perform above and beyond.

Planning and Goals

Without a road map and a destination, you can never end up going the right way. For example, whenever you use Google Map, the first thing you enter is where you’d like to go. After that, the directions show up. That’s precisely how you should guide your sales approach. Begin every month or year by setting goals that are possible to achieve with hard work. Don’t write down unachievable goals or else you’ll only experience demotivation and disappointment. Once you know your goals, you can easily set up your road map and plan how you’ll reach the milestones. Never skip this tricb2bk, or you’ll end up in the middle of nowhere!

Wrap Up

In order to achieve your B2B sales target, you have to work hard and use the right techniques. Regardless of how good your sales team is, without the right approach they’ll never be able to achieve what is needed. Therefore, follow the tips mentioned above to experience a significant boost in your online B2B marketplace sales chart. Though there are other tricks you can try as well, start with these to see the potential of your current B2B sales team.