Brighten Up The Events Of Your Customers With Gifts and Crafts!

Find Some Sensational Gifts and Crafts, For Your Outlets Today!

Are you on the lookout for some splendid gifts and crafts so you can liven up the moods and overall spirits of the people that shop at your stores for interesting gifts, arts and crafts for their loved ones? Well, bringing some gifts for them and crafts for them so they can give them to those close to them is the perfect way to uphold or integrate your presence at the best suppliers of unique gifts and crafts.

Sure, picking out the most notable gifts and crafts to bring to these occasions is an important part of your customers’ decision of showing up to notable occasions. Places, where you can easily get these gifts, arts, and crafts to provide your customers with the best ways to enjoy their appearances at parties and such, are important if you wish to provide the people that come to you a wholesome experience from shopping at your stores.

ExportHub is a great spot you can find gifts, arts, and crafts from around the world delivered to your stores right away! From our vast range of several choices for Gift and Craft items, you can make sure you place the right order, by visiting online straight away. From the familiar comfort of your own workplace, just click through to make preparations to make sure you get your required fix for selling gifts and crafts to your eager shoppers. 

Small Business Guide – Insight into China’s Event Industry

Despite the recent trade war conflicts and economic fluctuations, the Event Industry in China has been radically evolving. Also known as MICE (Meetings, Incentives, Conferences and Exhibitions), the market grows one-third and 29% every year. With the B2B Marketplace offering a huge platform to businesses and entrepreneurs, more than 138.5 million domestic and foreign trips take place annually for MICE purposes. Business travellers coming to China spent 110 billion US$ in just 2018 for attending MICE meetings.

According to a report, China has become the world’s 8th largest meeting destination, with over a thousand conferences, trade fairs and exhibitions taking place every year. Due to the government’s efficiency measures and cost-effective plans, many industry giants from all around the world choose China as their ideal meeting ground. This in return, profits the local Event Industry, generating tons of revenue and creating more international demand for businesses in China.

The Event Industry with its success also benefits a number of other industries including airline, hotel industry, tourism and businesses overall. From the estimates, China’s hotel industry is expected to reach a 100 billion$ revenue by 2023, offering 6.3 million rooms to people travelling from abroad and within the region. In addition, with developing tourism and China B2B platforms, the government is also investing in building more hotels, convention centers and other exhibition venues in both major and Tier 2 Chinese cities.

Event Industry and Incoming Challenges

Despite scaling up to a record high, MICE still faces many challenges that hinder most parts of its growth. Firstly, the industry is facing major cutbacks since 2013. After the government prohibited the official to spend public funds on constructing hotels, many of them have sacrificed stars from their ratings. As a result, over 56 Chinese hotels stooped down to the lowest of their star ratings.

Another challenge that MICE faces is the slower return of profits. In a country where urbanization and digitalization have promoted China B2B trade sites, many services that require investment don’t result in immediate profits. Despite the developments, the Event Industry does not give quick results as compared to other industries. Lastly, with rapid construction projects and expansion, the industry does not follow any of the environmental practices. There is less recycling and composting involved making it more harmful for the environment.

Future Prospects    

As they say, every challenge leaves behind an opportunity. While the industry is still in its growing phase, the Chinese government and industry experts believe there is a lot of work to do in the coming future. So far, the number of profitable events organized have seen a drastic increase from 49.9 per cent to 59.7 per cent. Despite the government cuts, private businesses continue to invest in and bring in more B2B buyers and suppliers to boost the industry. As foreign trade in the country will grow, the need for meetings, conferences and trade exhibitions will grow as well as bringing more productivity and higher employment opportunities in the region.

Top Exporting Products of Hong Kong

Hong Kong operates as an individual customs territory, which is also a Special Administrative Region under the governance of the People’s Republic of China. From a territorial perspective, this region is now treated as a separate country with its own trade and government affairs.

Currently, Hong Kong is the 33rd largest export nations in the world and the 38th most complex and growing economies, according to a report published by the Economic Complexity Index (ECI). Its economy features low taxation, easy and hassle-free export-import processes and fair trade policies with minimal government intervention. From being a British Empire Colony to a free country, Hong Kong has now grown into an independent state with full membership from the World Trade Organization and the Asia Pacific Forums.

In just 2018, the country exported US$569.1 billion worth products around the world. The glorious figure an 8.6% gain in the country’s exports since 2014 and a 3.5% boost from 2017 to 2018. Hong Kong’s top exports were majorly to Asian countries (77.4%), while the rest 10.4% to European nations and 9.2% worth goods to North America.

Hong Kong’s economic performance over the past couple of years has been drastically improved with a whopping 118.4% contribution to its overall Gross Domestic Product. This has helped cover most of the country’s negative trade balance and led to more employment opportunities in the region. Given the rapidly increasing Hong Kong B2B Marketplace, there is a great eye for foreign investors mainly from Asia Pacific, China and the USA.

Top 10 Globally Export Products of Hong Kong

As per the calculations from 2018, the following product categories contributed to the highest dollar value from Hong Kong’s global shipments. With more Hong Kong B2B platforms on the rise, local businesses have been able to attract foreign companies much easily than before.

  1. Electrical equipment & supplies – Contributed 54.4% of the total exports with a net worth of 309.7 billion US$.
  2. Computers and Electronic goods – Contributed 13% with a net worth of 74.5 billion US$.
  3. Metals and precious gems – Contributed 12% with a net worth of 68.2 billion US$.
  4. Technical, optical and medical apparatus – Contributed 3.2% with a net worth of 18.3 billion US$.
  5. Plastics and Plastic made goods and articles – Contributed 1.8% with a net worth of 10 billion US$.
  6. Clocks, watches and spare parts – Contributed 1.5% with a net worth of 8.5 billion US$.
  7. Toys, gaming consoles – Contributed 1.3% with a net worth of 7.2 billion US$.
  8. Knitted or crochet clothing – Contributed 1.2% with a net worth of 7 billion US$.
  9. Clothing and related accessories – Contributed 1.1% with a net worth of 6.2 billion US$.
  10. Leather and animal made articles, hides and skins – Contributed 0.8% with a net worth of 4.6 billion US$.

From the exports carried out manually and through China based b2b platforms, the total exports accounted for a massive 90.5% of the overall value of its global shipments in the preceding year.

How to Retain Your Highest Conversion Rate Scored

Getting traffic to your website is always the first priority when you own an online business. This traffic, when converts into meaningful conversions gradually start generating revenue for your business. Most websites set a conversion rate for every time a visit turns into a conversion. And eventually, after months of planning, optimizing and analyzing your marketing and SEO techniques, you finally get to the highest conversion rate.

What happens after that? Even after reaching your target, your job is not done yet. You still have a lot to do to retain your conversion rate. Find out five ways that can help you maintain your highest conversion rate:

1.   Keep with the Content

Most websites upon reaching their targets fail to keep up with the same type of content and visuals to attract their visitors. In order to maintain the same impression, keep updating your content, make sure to keep it relevant and trendy. Your users might not want to read the same thing repeatedly.

2.   Establish Reviews and Testimonials

In an international B2B marketplace, where companies find it hard to trust new B2B businesses, you must take advantage of testimonials. They not only provide social proof of others using your services but also convince them to buy from you. Testimonials can be a great way of making clients visit again hence retaining your conversion rates.

3.   Keep working on the Quality of your Products

Your clients will automatically keep coming back to your site if they are satisfied with the quality of your products. Once you have convinced a client in purchasing your services, make sure to retain its quality so you don’t miss any chance of going down in conversion rates.

4.   Add Unmissable Call to Action Options

Your Call to Action is the most powerful tool to keep the conversions coming. It works like a magnet that not only attracts customers but also induces them to take action. Always remember to split test your website when creating your call to action buttons or click boxes. Clients love when the actions are unexpected and have strong verbs that describe the action. For example, use active voice verbs like ‘Download now!’, ‘Add to Cart!’, or ‘Take me to the store’.

Make sure to place button wisely on your blog posts, home page or on landing page where you can get the most results.

5.   Keep reminding your Clients About you

You can’t just let go of your regular clients. After all, these are all the people involved in reaching your highest conversion rates. Keep your audience engaged through social media, daily blog posts or WhatsApp marketing so they are compelled to visit your site. You can also recommend products or update them about any new stock through a link redirecting them to your website.

Losing your highest conversion rate is like giving up after all the hard work you have done. Remember to keep testing new strategies along with recurrently following your old ones to stay in the competition.

Importance of Live Chat in a B2B Environment

If you still believe that live chat is only for B2C ecommerce platforms, then that’s that true. In fact, considering the complexity of the B2B purchasing process, live chat is considered more important for a B2B platform than a B2C.

B2B buyers frequently have queries that they wish to discuss. In addition, they adore the live chat feature, as it’s a great way to have real-time conversations. For B2B suppliers, live chat can assist them to know more about the buyer. In addition, you can also gather crucial contact details of the respective client during a chat session.

To be precise, if you are eager to capture new leads, then live chat is crucial for your business. Here are a few for more reasons to invest in integrating a live chat plugin on your online B2B marketplace.

1.     A Comfortable Communication Channel

Your potential clients probably chat, message, and text all of the time. That reflects the fact that people are familiar with this source of communication. In addition, most people will feel comfortable chatting with representatives as it’s a quick and easy way to find answers to their questions.

2.     Live Chat Sessions are Effective

If you want your online clients to enjoy an in-store shopping experience without leaving their comfort zone, then live chat is the best way. The active representative will be available to assist every potential prospect. This makes the process pretty useful as you’ll also have the opportunity to highlight your offers and new products. This strategy can effectively convert a lead into a future customer.

3.     Develop Relationships

Most of the time, in order to chat with a representative, you’ll have to enter your name and email address. Well, the company can use these details to build a long-term relationship. You can send special offers, newsletters and even updates about your new products. This strategy can help you build a future email marketing campaign that can garner many leads.

4.     Data Collection

Live chat can be used to build your online resource center. You can analyze all the queries every few months too shortlisted the FAQs. Once you have a good collection of FAQs, your potential clients will start reading your content for information as well. That’ll save you time and add value to your organization. In addition, you’ll also collect contact details of potential buyers with the live chat. This data can be used to contact them in the future or build a marketing campaign.

Wrap Up

B2B organizations can’t ignore technology. If they lack the resources to have a representative available to communicate with clients, they can also invest in AI technology. That means you can integrate a chatbot to deal with common queries when representatives aren’t available. That way, people will always be responded to regardless of time and day. Round the clock support is a great plus point to your customer service efforts.

Questions to Ask Yourself After Trade show Participation

To make sure you have gained the necessary information which is relevant and might help you in the future you have to evaluate the entire experience at the business events. For this evaluation, you have to ask yourself some serious questions at the end of the event.

Was It Worth It?

Ask yourself that the trade events you have been visiting worth the expenses you are making for them? Expenses here doesn’t only count for the monetary expenditure it also includes time and effort you have invested in it. To know the answer to this question you have to break it down to the further small questions:
• How much did these trade fairs cost?
• How many qualified potential customers attended it?
• How well did your booth stand out?
• How important was the show in the relevant industry?
If you can answer these questions, you’ll know that you invested in the right show or it was a fail attempt.

How Effectively Were You Able To Deliver The Message?

It is really essential that your marketing message is conveyed and conceived correctly. The success of the entire campaign depends upon the delivery of the message. These three points should be considered when measuring the effectiveness of B2B trade shows:
• Insights: did the marketing addressed all the issues a potential client might have to face and did it answers them?
• Benefit: did you message gave the reason for choosing your product and did it cover all the distinct benefits of the product?
• Trust: did the message give reasons to trust what you are promising will be        delivered?

Did You Get The Quality Of Leads You Wanted?

It is extremely crucial to evaluate at the end of the trade shows how effective the lead generation was? It depends on the strategy you have selected for, and it will eventually tell you about the strategy that you should or shouldn’t use in the upcoming fairs.
Not all leads are desirable so you have to filter the leads and decide which are the good quality and might help you in the future and which you need to ignore and let go.
Also, calculate that if you were successful in reaching the lead target or not.

How Successful Were The Communications With The Clients?

When reviewing any international trade show, one cannot ignore the face-to-face communications with the clients. The easiest way to know about the success of these conversations is to ask these few questions:
• Did you have all the answers to the concerns and queries asked by prospects?
• Did you have enough space for private conversations?
• Did prospects seem interested?

Bottom Line

Asking relevant questions is the key to judge how well did you and your team performed in the past trade events? Once you have answered these questions, you’ll automatically be able to know if and how effective you were. This will help you make the needed changes before the next event.

We can’t deny the importance of B2B trade shows, and if these questions give you negative answers, it doesn’t imply you should quit attending the shows. Use the answers to make your presence better at the events and gain more leads.

Three Tips to Creating the Perfect B2B Social Media Marketing Strategy

To most novice marketers, social media will seem like an ideal platform for only B2C organizations. However, in the modern B2B environment, even B2B ventures are gaining business from this technique. All you have to do us plan a good strategy and initiate the right platform and time. If all the things are in your favor, your worldwide B2B marketplace will eventually experience substantial growth.

One common mistake many B2B marketers make in SMM is that they focus on platforms like Facebook and Pinterest only. Though these networks have immense traffic, your focus should be on a social channel that has more professional clients — for example, LinkedIn.

Having that said, here are few more tactics to help you create the perfect B2B social media marketing strategy.

1.     Listen to Your Audience

Your audience and followers are critical to your success. If you don’t listen to them or engage them, I’m afraid your approach may go down without any benefits. Whenever you post something new, be prepared for a response of all types. Whether positive or negative, you have to respond to them and consider their criticism and advice.

2.     Get Personal

If you really want to generate leads on social media, you’ll have to get into your customer’s heads. You can either create or share a story that is personal or emotional on social channels. Such a technique will trigger your client’s feelings and attract them towards you. It also enables salespersons to establish better relationships with potential prospects and communicate with them.

You can establish a new social media marketing campaign that promotes your brand story. Once you find success in doing that, you’ll be able to connect with your audience emotionally and professionally.

3.     Reach Out to Your Audience Often and Early

B2B marketers always have to on their toes as the market is fast-paced. Failure to approach a potential client will only result in them losing the prospect to a competitor. Therefore, in order to always be at the top of your game, you have to engage your audience ASAP. In addition, to ensure that your loyal customers don’t run off to another business, you have to stay in touch by contacting them often. That means you can email them new offers, news of a product launch or simply a “how do you do” message to make them realize that you remember them.

Well, with the help of social media you can actually keep an eye on all your followers. In addition, don’t forget to reply to all their messages and comments. By maintaining this habit, you’ll be able to live in your followers finds for a long time.

Wrap Up

B2B social media marketing (SMM) is one of the most cost-effective digital marketing strategies. With SMM you can easily connect with billions of users in seconds. The best thing about SMM is that you have the choice of running free and paid campaigns. Surprisingly, in both ways, you’ll be generating numerous leads.

Top 10 Food Trade shows In 2019 to Book Now

Trading and selling is the bread and butter for all the industries, but with the food & beverages industry, it is literal. If you are a part of this industry, you must realize that the competition is tough and to stay in is difficult. You need more and more branding, brand recognition, and increased sale and all of this can be acquired through a simple step. That simple yet best step is to participate in trade events as much as you can. Here is a list of ten awesome B2b trade shows that you must attend in 2019.

1. Snaxpo

It is commonly known as the world’s premier event for the snacks food industry. Last year’s expo was held at Georgia World Congress Center, Atlanta, GA from 12th to 14th of March. The dates and venues are not decided for the 2019 expo, but it is estimated that this international trade show would have 150 exhibitors. It is believed that about 1,500 industry professionals from all over the world will attend the expo.

2. Anuga Food Fair

From exotic drinks to meat products, from frozen to fresh food, from dairy to bakery, and from soups to organic products, this fair has it all in store. It covers all formats of the food industry, and you shouldn’t miss it. It is said to be the international leader in organizing Trade Fairs related to food industry. It’ll be held in Cologne, Germany.

3. Middle East Organic & Natural Products Expo

It is the only one expo for natural and organic products in the entire region so, is it wise to miss this one? Absolutely no! Mark the date in your calendars and make sure your presence there, it is from 3rd to 5th December this year. It can prove to be a phenomenal opportunity to experience access to a growing and dynamic market. The venue for this uber cool event is Dubai International Convention and Exhibition Centre, Dubai, UAE.

4. The International Food & Drink Event

Popularly known as the IFE, it is the leading showcase of wonderful and innovative food and drinks in the UK. The venue of this extravagant event is to ExCel London, London UK. It is a prodigious chance to connect with British and international suppliers and buyers. It will be happening from 17th to 19th March.

5. IFT Meeting And Food Expo

Taking place in McCormick Place, Chicago, the USA from 15th to 18th July’2019 this expo will bring food professionals from around the world together. The business events like this are capable of providing innovative solutions for all the people related to the industry.

6. Conxemar

It functions as a meeting point for the importers, exporters, manufacturers, wholesalers, distributors, and several others. It is taking place at Instituto Feiral de Vigo, Vigo, Spain in October this year. It is the celebrated international frozen and seafood products exhibition. Trade events like this are a must to attend.

7. China International (Guangzhou) Aquaculture Exhibition

It will take place in August from 23rd to 25th at the China Import and Export Fair (Canton Fair Complex), Guangzhou, China. It will serve as a platform information exchange and trade negotiations in the international industry of fisheries.

8. Global Seafood Exposition

It is by far the largest seafood trade event in the world. B2B Trade Shows like these are big and full of opportunities. It’ll be unwise to not book a place in this expo as it will have a crown full of potential buyers and investors. Remember 7th to 9th May at Expo, Brussels, Belgium.

9. WorldFood Istanbul

It will take place in September at Tuyap Fair Convention and Congress Center, Istanbul, Turkey. It is known for the initiation of international assistance and fetching the latest products to the Turkish market.

10. Malaysia International Food And Beverage Fair

This Expo is happening at Kuala Lumpur Convention Centre, Kuala Lumpur, Malaysia in this June. The best part about this kind of trade shows is they only bring the visitors who are extremely focused. These visitors are selected through special programs.
There are numerous other upcoming fairs but it is not possible to attend all of them so, at least try to be a part of the few mentioned above. You’ll thank us later.

How Augmented Reality can Leverage Your B2B Sales

Although we all know augmented reality (AR) as a technology used for entertainment, gaming and fancy photo filters, it has a lot more to offer to the modern B2B environment.

While dealing with business-to-business (B2B) clients, every effort that you make is target towards convincing your potential prospects to convert and boost the company’s profit. However, in order to stand out in this competitive world, you’re going to have to do much more then what traditional foreign B2B marketplaces used to do. This is where AR jumps in!

You can utilize AR technology in the form of an excellent client and sales management system. All you’ll need is a group of qualified developers who are familiar with AR technology. Well, here are a few ways you can use augmented reality to increase your B2B lead generation and sales.

1.     Product Testing

Most of the time, B2B products are too large to be tested physically. And. It’s pretty evident that a buyer will never place an order without actually checking it. That’s where AR jumps in!

AR or VR, allows a potential prospect to test a product virtually. That way, your clients can get a better idea of how the product will look and work in real.

2.     Brand Differentiator

In order to convince your potential clients that your product is better than your competitor’s, you’ll have to show them the difference. However, that isn’t easy as you can’t have your competitor’s product with you physically. Although, you can use AR technology to demonstrate the difference virtually. With VR you can quickly show how your products are superior.

If you think that your customers won’t believe the outcomes this technology will show, then that’s not true. People are well aware of AR, and they have started using it in various places. In fact, many top clothing brands let you experience how specific apparel will look on you merely by standing in front of a mirror.

3.     Shorten the Sales Cycle

Most online B2B marketplaces experience a long sales cycle as it takes time. The reason being that B2B purchase decisions involve numerous stakeholders and you have to go through many meetings and presentation to convince everyone on the team.

This process requires you to meet your client numerous times. With the help of AR technology, you can speed up the process. To start, you can always meet virtually whenever you have to. Also, you can virtually demonstrate the quality and usage of your product. With the help of this solution not only can you speed up the process, but almost entirely eliminate all the wastage of time.

Endnote

Every online B2B marketplace should begin investing in technology if they really want to expand their business and save time. With the help of AR and VR not only do you eliminate wastage of time, but you also have a higher chance of impressing your potential clients. Your efforts in looking for better ways to improve your demonstration can help you grab your next order.

Key Tips to Improve Customer Experience for Your Online B2B Marketplace

We all know by now that ‘consumer is king’. However, though most B2C platforms have admitted this statement and made efforts to consider investing in making the customer experience better, online B2B marketplaces are still ignoring it.

Well, in the modern B2B environment, investing in customer experience and service are un-negotiable. Well, if you are wondering how you can enhance the quality the customer experience you deliver, then read the following tips.

1.     Think like A Consumer

One of the best ways to enhance the quality of customer experience on your worldwide B2B marketplace is by trying to think like a consumer yourself. If you merely think like a supplier, you may never actually know what they want or expect from you. For example, don’t you ever feel satisfied while talking to a chatbot or a representative via live chat? Well, we all do! That’s because we do it in the form of customers. That’s, instead of investing in tests, why not explore ideas from your competitors like a regular customer. – No one is asking you to copy! Just use their plans to come up with innovative solutions for your B2B platform.

2.     10/10 Customer Support

Do you want to know the quality of your customer support? Simply add a review option on your chat that shows up after every conversation, or request for review after every call and query is resolved. This technique should be an eye-opener for you as you’ll get a better picture of how much your prospects admire your support system.

Once you have a few reviews, whether good or bad, you can invest your resources in improving your customer service. Once you have a 10/10 customer support network, you’ll eventually experience more conversions. In addition, customer support is a crucial aspect of the user’s experience on a platform.

3.     Work towards a Greater Rate of Customer Retention

People love to save the time of exploring new stores and networks. Therefore, your goal should be to make efforts to retain as many customers as you can. Customer retention is an excellent way of generating leads and increasing your conversions.

You can start by listening to their needs. Consider reading all the conversations they have with your support team via different channels and understand their interests. With this data, you’ll know what to add to your platform next. This technique will make them feel like they are your partners and you are doing business with them. By gaining their valuable trust, you’ll have a better opportunity to increase the customer experience on your online B2B marketplace.

Wrap Up

With competition on the rise, it has become harder for businesses to capture leads through customer experience from their B2B platform. However, if you follow the tips mentioned above, you can quickly boost your B2B customer experience and eventually witness a rise in both your traffic and lead generation.