Marketing non woven shoe wears can be rough and tough if you are Startup Company in the shoe industry. However, it is also a fact that footwear is 48 billion dollar industry according to NSRA (National Shoe Retailers Association) research in 2012.
But no matter whether you are the retailer, trader or Non Woven Shoe Wears manufacturers, you need to apply the smart marketing techniques to engage your customer and lead him to buy your product.
You need to analyze your target audience, study their needs and strategize how you can align your product with the requirements of your target audience.
Analyze Target Audience Needs
Product use: The Non-woven shoe wears; they are usually used for protecting the footwear of the user from dirt and adverse environmental effects.
Need Analysis: People want to save the money that they have spent on purchasing of footwear. On the other hand, people feel uncomfortable when their shoes get dirty or when they have to put off their shoes on certain occasions.
B2C Industry: Can be used for anyone home care, childcare, personal care.
B2B Industry: Food restaurants, medical entities, paint shops, useful in chemical labs, etc.
The marketer needs to develop the demographics and psychographics of B2B and B2C target audience through the help of Google Analytics, Web analytics, and Social Media Metrics. In this way, the marketer can create a complete profile and features of a target audience then hit them effectively with their marketing strategy.
Choose Value Proposition
Here, you have to create the set of high benefits and low cost in the eyes and mind of the consumer.
High benefits:
- Can be dust and waterproof, germ and pollution protective, easy to wear, comfortable to use.
- You can also highlight how your non woven shoe cover protects the dollar value of your footwear by saving it from mud, dirt and protects it from fading and scratches.
Less Cost:
- Project how your shoe cover saves maintenance cost of your footwear by protecting it. (Decrease Money Cost)
- The price of shoe cover must be less than the shoe. It will make affordable for user and give your customer a reason to buy shoe cover for protecting the dollar value of footwear.
- Non-woven shoe cover is disposable. User does not need to carry (reduce effort cost of user).
- Show how it reduces mental and psyche cost by reducing the stress of protection of footwear.
By value proposition, you can choose specific benefits and apply it in your positioning strategy to differentiate your brand from a competitor.
MARKETING TECHNIQUES
Web and SEO Optimization
- Establish the robust website that can easily run on any medium of hand and desktop device.
- Make sure web pages must browse with error-free benefit during browsing on any medium.
- Add up an easy and user-friendly sign up form.
- Website must be easily readable, understandable and eye-catchy.
- Online payment features and adds to cart must be available at your site so that consumer can buy online.
- Make your website optimized on the web, mobile and every hand and desktop device.
- Feed the content relevant to the needs of your target audience that can state problem-solving and pain areas of your audience.
Social Media Marketing
Establish your company profiles on Facebook, LinkedIn, and YouTube where billions of internet users are browsing the internet on a daily basis. Here, these three sites are beneficial for one to establish his shoe brand.
You can add posts and videos of non woven shoe cover how it resolves the problem and beneficial for your user. You can approach different companies to like and subscribe your page especially electronic industry, pharmaceuticals industry, food restaurants and hospitals which are your target audience.
Approach B2B Portals
Try to be everywhere online, wherever you can find your prospects. There are several b2b marketplace you can find online. Make your profile and add pictures of your product and videos on social media. There is an excellent traffic of online buyers who visit B2B portals for finding genuine suppliers to purchase their product.
Also, you can even put your products on Amazon and other big E-Commerce platforms where there is an excellent traffic of online buyers.
Arrange Tradeshows
You can participate in tradeshows of shoe products to introduce your product offline along online efforts. The tradeshow is the best place where you can do face to face interaction with your clients and get the opportunity to build the healthy relationship with them.
Here, you can also give a live product demonstration of shoe covers. Free sampling of few of your products can be effective for promotion but make sure you gave your product to the right person.
Conclusion
Make sure the quality of your product must be excellent. When the excellent quality product is sold out, it results in positive word of mouth and will strengthen your brand.
On the other hand, it’s a consumer and B2B product, therefore make your effort to build the strong brand and stand out the crowd otherwise it will be hard for you to fight lots of competitors with the similar and same shoe products of non woven.
All these marketing efforts also require a strong HR, which can hire the right person for the right job. The last point seems traditional, but it is highly important because it is the talent and skill of the individual that brings you the success in the marketplace.
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