With the first few chills of the winds and signs of fall all-around the corner, cold blow of winds push people to take care of them by wearing the blanket and other warm stuff. As winters walk through the season, it brings opportunity for retailers to play and earn revenue.
The store merchants follow modern trends of winter season and adapt them according to consumer demand. Now a day, people are inclining toward using customized or personalized fleece blankets.
Fleece Blankets that are customized or personalized allow the user to imprint his desired company logo on the blanket and advertise his brand efficiently. Because customized fleece blanket contains a big imprinted area that can’t be missed.
Personalized fleece blankets are becoming very popular among people because it contains wide variety of colors and styles. Retail merchants are targeting consumers who use customized fleece blankets for
- Picnics
- Traveling
- Stadium cushions
In addition, people also tend to use fleece blankets to stay warm at:-
- Home
- In automobiles
- Sporting events
Consumers are more likely to use this personalized fleece blanket on picnics and travel occasions. People also want social recognition by serving their basic requirement of getting warm and fuzzy from cold waves of breeze.
In this context, retail merchants offer special discounts to attract customers. They are also used training their sales workforce to highlight the usage and benefits of personalized fleece blankets to the consumers present in the store.
For increasing the promotion of customized fleece blankets, many retailers are continually developing innovative and new ways to pack the blankets like adding the handles around the box for convenience in carrying the blanket box. Other examples are putting the sheet into the pouch, rolling the blanket in a tight roll for easy storing. These strategies of retail entrepreneurs have got successful in attracting buyers toward personalized fleece blankets.
These blankets contain a wide variety of sizes. Depending on consumer need, there are small blankets like 47 x 60 and as large as 70 x 80. Retail shops decorate customized blanket with embroidery or by silk screening, depending on preference and budget. Some retailers offer the option of fusion embroidery or fully sublimated. Such methods assure the logo or brand to expose over again and again.
Due to rise in the popularity of personalized fleece blanket, some manufacturers have used special fabric in designing blankets. This fabric is made up of special cotton that comprises of different blended materials. They are also known as Sweatshirt Blankets. The product seems like your favorite comfortable sweatshirt, but in fact, it is blanket, not the shirt.
Retailers prefer to take Sweatshirt Blankets from Fleece Blanket Manufacturers & Suppliers. They can be easily machine washable and proven regarding high quality. The sweatshirt blanket is available in different sizes, designs, and colors. It is also available with roll handle packaging facility. And it can easily fold into the bag.
The trend of customized fleece blanket is widely practiced in Europe. However, in the Middle East, the pattern of using personalized fleece blanket is quite low as compared to Europe.